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Today’s independent optical business is having to operate on an uneven playing field.  Independents labs and retailers often feel unequipped for today’s marketing strategies and capabilities utilized by their competitors. Surprisingly though, these new marketing options and strategies work in the favor of independents. With a little bit of knowledge and an investment of time you can outshine those corporate labs and "Big-Box" retailers you are competing with. Optical Resources MarkOR provides you with a single source for this knowledge and real-life solutions to take your marketing campaigns to the next level. MarkOR acts a knowledge base for independent retailers and labs on today’s marketing environment. Here you will find education, How-To's, DIY and ideas for your marketing efforts.

Don't have the time? That's okay. MarkOR also provides you with affordable and effective marketing services tailored to your needs. Along the way we keep you educated on what and how we are doing it so you have the training and knowledge to do it yourself should you find the time or manpower. Through MarkOR, Optical Resources looks to provide you the marketing tools, knowledge and services you need to lead in your market.